Ayala Serfaty was born in Tel Aviv in 1962 and studied Fine Art in the Bezalel Academy of Art and Design in Jerusalem. She was the recipient of the America- Israel Cultural Foundation Scholarship to Middlesex Polytechnic in England where she concluded her BFA. Over time her style and interests became more rooted in design practice and in 1994 Ayala founded 'Aqua Creations' with her photographer husband Albi Serfaty. 'Aqua Creations' was founded with the aim of creating lighting and furniture that melded advanced technology with organic design.
