Monday, March 21, 2011


I am late to this one: Logorama has to be the most visually dense and interesting animated piece i've seen so far this year.

It's a short film that was directed by the French animation collective H5, François Alaux, Hervé de Crécy + Ludovic Houplain and was presented at the Cannes Film Festival 2009. It opened the 2010 Sundance Film Festival and won a 2010 academy award for best animated short. With over 2,500 contemporary and 'vintage' logos, i can't even begin to list the corporate and cultural giants it references in 16 minutes.

Beautifully animated and set in a highly stylized Los Angeles, H5 states "Logorama presents us with an over-marketed world built only from logos and real trademarks that are destroyed by a series of natural disasters (including an earthquake and a tidal wave of oil). Logotypes are used to describe an alarming universe (similar to the one that we are living in) with all the graphic signs that accompany us everyday in our lives. This over-organized universe is violently transformed by the cataclysm becoming fantastic and absurd. It shows the victory of the creative against the rational, where nature and human fantasy triumph."

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