He has expanded on the concept with The Museum Of Modern Art (MoMA). Hoffmann worked with MoMA members and staff to create short (and quirky) films based on their ideas and experiences in and around the Museum. There are seven in this particular series and are an insight to different worlds contained within the museum, and the people that frequent it.
To watch more of the 30 seconds of MoMA: http://www.youtube.com/user/MoMAvideos
To find out more about Thilo Hoffman:http: //www.thilohoffmann.com/start.html
To find out more about MoMA: http://www.moma.org/